Inside Cash Moneys Vault With Birdman And Slim, Forbes

Birdman and Slim founded Cash Money in their native New Orleans to serve as a home for hiphop. After initially following the hustler footsteps of their father, Slim says, they decided to try making a living in music. Early recruits included producer Mannie Fresh and rapper Pimp Daddy, but their best investment was an 11yearold wordsmith who called himself Shrimp Daddylater, Lil Wayne. Drake and Nicki Minaj followed, propelling Cash Money into the 21st century. Forbes Zack O Malley Greenburg dives into the label s past. Subscribe to FORBES: Stay Connected Forbes on Facebook: Forbes Video on Twitter: Forbes Video on Instagram: More From Forbes: Forbes covers the intersection of entrepreneurship, wealth, technology, business and lifestyle with a focus on people and success.