BEYOND EXPLORATION FALL, WINTER 2021 CAMPAIGN
After launching its first ever menswear collection, complete with virtual avatar, Monnier Frères has taken inspiration from gaming for the release of its Autumn, Winter 21 edit, as the lines between the real and virtual worlds become increasingly blurred. Inspired by social media and TikTok challenges, this new opus from the Play With Monnier Frères campaign, directed by Audrey Mascina and immortalised by photographer Mélie Hirtz, takes us from one world to another, from the real to the virtual. Our virtual heroes embark on a daring dance battle in which the avatars choreograph their movements around their accessories, transformed into weapons. The new season is also the perfect opportunity to reveal the new Monnier Frères branding and continue to affirm its unique positioning: where Fashion meets Tech. , PlayWithMonnierFreres, DanceWithMonnier, Gaming AGENCY PRODUCTION CREATIVE AGENCY : HANI PRODUCTION : ENTÊTE Under
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