Play the City, Long Live Music, 60th GRAMMYs
To celebrate the 60th GRAMMYs returning to New York we transformed New York City into a musical instrument that was played by a special Uber outfitted with sophisticated AI and Augmented Reality. Passengers watched from the backseat as a unique song was created in realtime for each ride, based on objects and people outside the window, as they drove through the city. The GRAMMYs Presents: Play the City. About the Recording Academy, GRAMMYs: Recording Academy is the world s leading society of musical pr
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