FIAT, Operation No Grey

As of today, FIAT stops producing grey cars. The decision was made to enhance the importance of colors in life, embodying the Italian way of living and reaffirming the Brands New Dolce Vita value. In the No More Grey video, FIAT CEO Olivier Francois aboard the new Fiat 600 takes a deep dive into color, under the claim ITALY. THE LAND OF COLORS. FIAT. THE BRAND OF COLORS. The paint used in this video was treated at an authorised recycling plant in accordance with Regional Regulation n. 585 published on The liquids undergo chemical and physical treatments, including the use of specific products and precipitation processes. The resulting material undergoes biological treatment using pure oxygen, followed by ultrafiltration. The treated water enters the sea in full respect of current legislation.