1973 Old Home Bread Commercial 1

This television commercial for Old Home Bread is narrated by singer C. W. McCall (the nom de chanteur for Bill Fries). While working as a creative director for the advertising agency Bozell Jacobs, Fries created this advertising campaign for Metz Baking Companys Old Home Bread in 1973. Bert Rodriguezs company Visual Presentations, based in Dallas, produced the series, with Rodriguez himself acting as director. The campaign features a truck driver named C. W. McCall, played by Dallas actor Jim Finlayson, and a waitress named Mavis Davis, played by Dallas actress Jean McBride Capps. Several of the commercials from the series won Clio Awards, the advertising industrys equivalent of an Emmy or Academy Award. This particular advertisement promotes Old Home StoneGround Whole Wheat.