Why Vibram Campaign Episode 3: ROA

The, WhyVibram communication campaign continues: Maurizio Quaglia, designer for the brand Roa Hiking, speaks about the collaboration with Vibram. My aim is for Roa to express the pleasure of beauty and of strength, says Maurizio, who in his interview speaks of his love for the mountains. The Roa Hiking collection stands out for its attention to detail, for its research, its experimentation with materials and for its futuristic elements. Footwear with a strong personality, with plays on contrasts with simpler or brighter nuances and collaborations with established brands such as Brain Dead, Guidi, Alyx and Stussy, and all fitted with Vibram soles, a detail that plays a fundamental role in the performance and style of the shoe.