S oil here balloon

SOil wanted to show it had a mission: to save oil. They knew South Korea s capital had some of the highest gasoline consumption in the world. What s more, car use was increasing, petrol costs rising, and parking spaces scarce. Every day, a Seoul driver wanders for 500m to find a space. Over a month, this comes to 15km of driving. People were using around a litre of gas just trying to park. The Idea: What if we could tell people there was a parking space right here With HERE balloons, SOil did exactly t