Everlast I Get By featuring Trusto Corp

This song is about struggle, hustle and perseverance against all odds. A message that resonates with many Americans right now. I Get By was written with the working class in mind and could be taken as an anthem for their journey. In a similar fashion, much of our politically charged street art is a response to these same issues yet manifested as official looking street signs, fake products or other outdoor advertising. We felt a synchronicity right away with the song, but had to decide how to incorporate Everlast himself into the process. To his credit, he jumped right in. He wanted to be in New York, on the streets, installing art with us no matter the risk. A few days and 7 ski masks later, we were ready to shoot.