BONO ALI HEWSON by Annie Leibovitz for Louis Vuitton s Core Values Ad

Photographed by Annie Leibovitz Bono and his wife, Ali Hewson, star the new Louis Vuitton s Core Values ad campaign. For starters, it s the first time the U2 front man has appeared in an ad without his band, and the first time a label other than Vuitton is getting a fashion credit. Instead of Vuitton, the two wear Edun, the ethical clothing label they founded in 2005 to encourage trade with Africa, and in which LVMH took a 49 percent stake last year. Wh