The Birth of a Barrel

Shot inside the storied walls of the Brown Forman Cooperage in Louisville, Kentucky, this short film follows the creation of a whiskey barrel from start to finish. Jack Daniel s is the only major distiller in the world that still makes their own barrels. Agency: Arnold Worldwide Client: Jack Daniel s Creative Director: Wade Devers ACD, Art Director: Travis Robertson ACD, Copywriter: Greg Almeida Director of Global Marketing: Carmen D Ascendis