Jeremy Hildreth speaks about national self concept
Selfconcept is destiny A string of funny and insightful anecdotes about the way countries regard (or loathe) themselves, and how that affects outsiders perceptions. Examples: Latvia, Hungary and Rio de Janeiro. From a 2006 Brand Finance conference on the value of place branding held at the London Stock Exchange. The speaker is a traveller and writer and an adviser to places on their image and
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