The Storytellers Secret, Carmine Gallo, Talks at Google

Communications expert Carmine Gallo talks about his new book, The Story Tellers Secret to teach us why some ideas stick and others don t. While the roots of storytelling are ancient, Gallo shares the latest science that proves its impact, which only became evident in just the past decade. Neuroscientists helped us understand why the brain is hardwired for story, and why some stories trigger a rush of neurochemicals like cortisol, oxytocin, and dopamine. These elements cause people to pay attention, form empathy and feel good, helping explain why nothing moves hearts and minds like a great story. The science of storytelling that Gallo uncovers here helps explain why: Some TED talks go viral and others are forgettable; Some leaders start movements and others miss the mark; Some companies have high employee engagement and others see high turnover; Some nonprofits raise millions of dollars and other struggle; Some job candidates stand out and others cant