SHOWstudio: Hood By Air A, W 14: FUCCBOI Jack Heller, Matthew Williams

Continuing our commitment to championing the brightest, most innovative new stars of fashion, SHOWstudio brings you the inside view of Shayne Oliver s A, W 14 Hood by Air collection. We dispatched our own head of fashion film Marie Schuller to New York to capture the pre and post show action and got the exclusive on Matthew Williams striking new fashion film for the brand. The fashion film, titled FUCCBOI, was directed by Williams and Jack Heller, with creative direction from Oliver. It is a study of