The Economics of IKEA: Why Does Labor Lead to Love , The Economics Of, WSJ

Counterintuitive though it may seem, part of furniture giant IKEAs success stems from its policy requiring its customers to build its products. In this video, WSJ explains the behavioral psychology behind the IKEA effect. More from the Wall Street Journal: Visit Visit the WSJ Video Center: On Facebook: On Twitter: On Snapchat: , IKEA, EconomicsOf, WSJ