Why nations should pursue soft power, Shashi Tharoor

India is fast becoming a superpower, says Shashi Tharoor not just through trade and politics, but through soft power, its ability to share its culture with the world through food, music, technology, Bollywood. He argues that in the long run it s not the size of the army that matters as much as a country s ability to influence the world s hearts and minds. TEDTalks is a daily video podcast of the best talks and performances from the TED Conference, where the world s leading thinkers and doers give the talk of their lives in 18 minutes. TED stands for Technology, Entertainment, Design, and TEDTalks cover these topics as well as science, business, development and the arts. Closed captions and translated subtitles in a variety of languages are now available on at Watch a highlight reel of the Top 10 TEDTalks at Follow us on Twitter Checkout our Facebook page for TED exclusives