Delight 2015 : Golden Krishna Bay to Breakers: From Nothing to Something in 60 Days
When Zappos became the title sponsor of Bay to Breakers, the largest footrace in North America, they faced a challenge steeper than any San Francisco hill on the course: with 60 days and 70, 000 runners, do something innovative. Golden Krishna, senior UX designer at Zappos Labs, takes us behind the scenes of this 60day sprint, showing how experience prototyping powered his team across the finish line, with an RFIDenabled self checkout system that created a faster, better experience for runners. deli
|
|