Free To Be feat. Matt Mac Duff

When mountain biking stumbled across Freeride in the mid 90s, it was a revolution fueled by emerging MTB technology, BCs unique geography and janky, handshot VHS edits shot by the pioneers who were unknowingly documenting the lore of the sport. In Free to Be, Matt MacDuff explores Freerides roots aboard his Shore by exploring the sports revolutionary freedom of defining your own line through an updated lens that reflects his fresh take on the landscape where it all began. Matt rides the Norco Shore: Credits Directed by Brody Jones Cinematography by Brody Jones and Jared Putnam FPV by Kadison Pelletie Photography by Dylan Sherrard Sound by Keith White Colour by Sam Gilling Trail Build by Matt MacDuff and Ben Byers