Never TAC Drink Drive TV ad

The structure of thisdrink drive commercial broke the mould. It begins like a cliched new car commercial only to see the car slam into the back of a truck. Then the story unfolds of a Dad whose daughter was killed in the car, driven by her partner after a birthday celebration. Every crash affects many people. This weeping father says Ill never forget having to choose a coffin for my beautiful baby. Launched: 2000. Victorian Road Toll that year: 407. Copyright in the material on this website is owned by the TAC and may only be used for noncommercial personal or educational purposes. You may not modify, transmit or revise the contents of this website without the prior written permission of the Comments may not be published if they do not add to the discussion, are offensive, repetitious, illegal or meaningless, contain clear errors of fact or are in poor taste.