euronews le mag Etam at Paris Fashion Week
Etam has shown their lingerie collection at Paris Fashion Week. Russian supermodel Natalia Vodianova is the face of Etam and also designing a lingerie collection each season. She says her designs encompass both fashion and comfort: You know it s a different kind of comfort. Physically it s really important but then feeling empowered by lingerie is also really important, that s a comfort for a women when she goes out and socializes, so both things have to be taken into consideration
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