MS Shwopping Joanna Lumley Interview Marks and Spencer 2012
Join the shwopping revolution at We re starting a fashion revolution. It s called shwopping. Interview with Joanna: I m excited by the idea of shwopping. It s about getting customers to recycle unwanted clothes every time they shop at MS. Bring in something old, buy something new. Swap and shop. You see the thing about shopping or, kind of going shopping, a lot of people use it as kind of feeling of a change in their life, they want a change, they want something to happen. You know you ve bought something, you don t really need more of it. But if you ve got rid of something, nature abhors a vacuum so you feel you ve got to buy something. Well that s brilliant on the retail side of it, because it means that you give something away and you automatically want to feel rewarded. Tragic. You know when it s time to shwop. The idea that you haven, 39 br, br,
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