The Century of the Self Eight People Sipping Wine in Kettering, part 4 (2002)

Director: Adam Curtis Producer: Adam Curtis Genre: Documentary Country: United Kingdom Language: English, EN subtitles A secret history of the 20th century a story of politics, advertising and psychoanalysis. The Century of the Self explores the various ways that governments and corporations have used Freud s theories. The documentary asks deeper questions about the roots and methods of consumerism and commodification and their implications. It also questions the modern way people see themselves, the attitudes to fashion, and superficiality. The Century of the Self tells the untold and sometimes controversial story of the growth of the massconsumer society. How was the allconsuming self created, by whom, and in whose interests Although we feel we are free, in reality, we like the politicians have become the slaves of our own Adam Curtis