PUMAx BALMAIN CREATED WITH CARA DELEVINGNE

Fighting the good fight. Thats what the new campaign for PUMA x BALMAIN created with Cara Delevingne is all about. The powerful, boxinginspired, interactive campaign focuses on reallife stories of people who are actually fighting todays good fights: those bravely taking a stand for what they believe in and those defending everyones right to be themselves. The campaign s creative direction and video directed by Philippa Price, images shot by Brianna Capozzi highlights a beautifully diverse group ofindi