Advanced driving experience. BMW is a part of CES 2021

Communication on an emotional level is no dream anymore. The next big step toward future mobility is humanizing technology. Discover how the BMW iX takes a leap forward by evolving from science and engineering to art and design. The most emotional and comfortable driving experience BMW has ever created. With a consistently enhanced BMW iDrive, you can immerse yourself in a completely new interior experience that seamlessly extends your digital everyday life. High tech, intelligence, and luxury are combined with digital design in a unique way. The is optimally supported by the cockpits driveroriented design as well as the clear character, aesthetic control panels, and a simple, natural operation. The combination of innovative sensors and artificial intelligence creates a connection that leads to personalized and proactive dialogues between driver and vehicle opening up new horizons for your driving experience. The next generation of BMW iDrive takes the burgeoning relationship between a BMW and its drive