John Lewis Christmas advert 2023: Retailer takes suprising new direction with whimisical tale

The retailer has opted for a bright, joyous campaign, themed around celebrating traditions old and new and for only the second time in 16 years of festive ads it s used an original track. Andrea Bocelli provides the backdrop to a heartwarming tale about a little boy called Alfie, who asks his grandmother for a seed to grow your own perfect Christmas tree, which turns out to be a Venus fly trap. Alfie is delighted, but Snapper soon starts to wreak havoc in the household. ,johnlewis, christmas Original Article: Original Video: Daily Mail Homepage: Daily Mail Facebook: Daily Mail IG: Daily Mail Snap: Daily Mail Twitter: Daily Mail Pinterest: Get the free Daily Mail mobile app: