New Era in TV Begins on Xbox 360 Entertainment on Your Terms

Xbox 360 teams up with partners around the world to offer new entertainment services on Xbox LIVE, including live and ondemand TV, movies, games, sports, music and more. Starting this Holiday season, the entertainment services you want will be a voice command away and searchable via Bing voice search. ABOUT THIS SERVICE A new era in television begins this holiday where your entertainment becomes instantly searchable, easily discoverable and enjoyable in extraordinary new ways from a single device Xbox 360. Today, Microsoft Corp. announced plans to roll out the next generation of TV entertainment on Xbox LIVE, the online entertainment service for Xbox 360. Nearly 40 worldleading TV and entertainment providers, including Bravo, Comcast, HBO GO, Verizon FiOS and Syfy in the U. S.; BBC in the U. K., Telefónica in Spain; Rogers On Demand in Canada; Televisa in Mexico; ZDF in Germany; and MediaSet in Italy, will begin rolling out entertainment services to the console br, br,