Claude Closky 200 Mouths To Feed (1994)
Claude Closky, 200 Mouths To Feed, 1994, video presented on a monitor, silent, 5 minutes. Coproduction Centre pour lImage Contemporaine (SG, G), Geneva. Bodies, faces, lips, disembodied mouths, couples feeding each other and families at table. Swallowing, biting, drinking chocolates, chewing gum, sandwiches, ice cream, hamburgers and various drinks. The human being is propelled into centre stage, viewed through a combination of gestures and looks: advertising works on bodies. Children, young people, old people, redheads, brunettes, blonds so many ideas of beauty to the standards of television signifiers. A video that reflects the idealised image of the middle class in Western countries a mass that lives well, that consumes; a succession of chromos of human Dominique Garrigues
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