Richard Thaler: Misbehaving: The Making of Behavioral Economics, Talks at Google

Richard Thaler, in conversation with Hal Varian, Google s Chief Economist Richard Thaler, coauthor of Nudge, will discuss his new book, Misbehaving: The Making of Behavioral Economics. In this book, he couples recent discoveries in psychology with a practical understanding of incentives and market behavior to tell us how to make smarter decisions in an increasingly mystifying world. He reveals how behavioral economic analysis opens up new ways to look at everything from household finance to assigning facu