On Cloud, All Black Project

Alongside the release of the Cloud ALL BLACK comes a new video from On. Starting just under six years ago, On can now be found on the feet of over 2 million runners worldwide and in 50 countries, and this video lets fans for the first time behind the scenes as to the design, planning and process that happens at On. Featuring On founders Ironman Champion Olivier Bernhard and David Allemann as well as designer Thilo Alex Brunner, the video explores the design principals behind their iconic shoes, and why