Aldous Huxley and Brave New World: The Dark Side of Pleasure
You can read the transcript of this video here: In the future, according to Huxley, ruling classes would learn that control of a populace could be achieved not only with the explicit use of force, but also with the more covert method of drowning the masses in an endless supply of pleasurable diversions. In 1984, Huxley explains: the lust for power is satisfied by inflicting pain; in Brave New World, by inflicting a hardly less humiliating pleasure. Aldous Huxley, Brave New World Revisited How, one may ask, can pleasure be used to deprive people of their freedom To answer this question, we must discuss operant conditioning, which is a method of modifying an organisms behavior.
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