Poetic Reawakening by Sportmax, Milan Spring, Summer 2024, Fashion TV, FTV

Take your time for the spring, summer 2024 collection of Sportmax presented at Milan Fashion Week The Sportmax Spring Summer 2024 collection emerges from a mirroring reflection on the changes in nature as well as the nature of change, tracing an analogy between the seasonal cycles and the equally cyclical battle between tradition and progress. The focus is on silhouettes in strict white, spanned corsetted bodysuits, rubberreminiscent shirts, structured, oversized tops, and multilayered blazers. Tubular dresses with structured ends hosted realistic depictions of budding flowers across their faces, while transparent tops and twopiece sets mimicked the clear wrappings that protect flowers.