Urban X: Creating tomorrow s cities. , , NEXTGen 2020
Thinking about the future of urban mobility alone is not enough. We have to think about the future of cities as a whole and nobody can relate to that better than an urban brand. Thats why MINI teamed up with Urban Us to create the early stage startup accelerator URBANX. The platform aims to change cities for the better by supporting startups that reimagine city life. In this vision story, Micah Kotch (Managing Director URBANX), Johan Schwind (Design Director URBANX), and Sissi Liu (CEO and CoFounder Metalmark) take us behind the scenes of the startup accelerator created by MINI in 2016. When building this global platform for entrepreneurs, MINI used its unique perspective as an innovative and iconic urban brand to tackle the subject of sustainable cities. Together with its partner Urban Us, MINI has helped numerous startups reimagining cities of tomorrow to turn their ideas into impact one of them being Metalmark. Watch as our three experts share insightful stories about being a part of URBAN
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