Objectified Trailer

Now on iTunes: , Amazon VOD: and DVD: A featurelength documentary about our complex relationship with manufactured objects and, by extension, the people who design them. Director Gary Hustwit (HELVETICA) looks at the creativity at work behind everything from toothbrushes to tech gadgets, profiling the designers who reexamine, reevaluate and reinvent our manufactured environment on a daily basis. It s about personal expression, identity, consumerism, and sustainability. Through verite footage and indepth conversations, the film documents the creative processes of some of the world s most influential product designers, and looks at how the things they make impact our lives. What can we learn about who we are, and who we want to be, from the objects with which we surround ourselves