The business benefits of doing good, Wendy Woods

The only way we re going to make substantial progress on the challenging problems of our time is for business to drive the solutions, says social impact strategist Wendy Woods. In a datapacked talk, Woods shares a fresh way to assess the impact all parts of business can have on all parts of society, and then adjust them to not only do less harm but actually improve things. Learn more about how executives can move beyond corporate social responsibility to total societal impact for the benefit of both a company s bottom line and society at large.