Making Unknown Hashtags Trend

As seen on, AskGaryVee Episode 7 Q: How do you take an unknown hashtag and make it popular A: It makes me sad that I have to attack this question. This is going to be long winded. First question back to you: Why do you want it to trend As we all know, trending hashtags aren t actually very ownable. If a hashtag is trending, absolutely anybody can use it. More importantly, when something trends, we see a lot of spammers jump on to market their own crap. So my question to you is why do you want, mommyenergy to trend At that point any other mommy blogger could easily jump on it. The only reason I use the, AskGaryVee hashtag is so that I can easily find all the questions easier. It s a utility, not a marketing tool. So I think you re not taking enough time to think about the The strategy matters Gary Vaynerchuk is a New York Times and Wall Street Journal BestSelling author, selftaught wine expert, and innovative entrepreneur. Find more at Jab, Jab, Jab, Right Hook is now available on Amazon