Interaction Awards Winner 2012. SWYP: See What You Print

SWYP (See What You Print) radically simplifies printing by giving you the ability to see and manipulate, in 1:1 scale, what the finished result will look like before you print. The underlying idea is that many common problems, including the wasting of time and paper, could be fixed by making all aspects of the printing interaction more natural, predictable and understandable.