How marketers target your nose

The quiet but powerful industry of scent branding. Subscribe to our channel Marketing is constantly begging for our attention. Were surrounded by lights, photos, and countless advertisements everywhere we go. The constant traffic in our vision is effective, but theres another form of marketing thats almost too subtle to detect, and yet research has shown that it might be the most effective of all: the marketing for your nose. The Goods by Vox explains what we buy, why we buy it,