How Instagram created stars like La Melo Ball and Bronny James and what that means for the NBA

LaMelo Ball, Bronny James and Paige Bueckers all became Instagram famous in their teens, but theyre just a fraction of high school basketballs evergrowing social media era. ESPNs Joon Lee not only talks to the players and content creators who drive this scene but also the evaluators who wonder about its longterm effects. Subscribe to ESPN+ Get the ESPN App: Subscribe to ESPN on YouTube: Subscribe to NBA on ESPN on YouTube: Watch ESPN on YouTube TV: ESPN on Social Media: Follow on Twitter: Like on Facebook: Follow on Instagram: Visit ESPN on YouTube to get uptotheminute sports news coverage, scores, highlights and commentary for NFL, NHL, MLB, NBA, College Football, NCAA Basketball, soccer and more. More on