Ant Farm Cadillac Ranch (1968 1978)
Cadillac Ranch Show is a document of Ant Farm s major site installation, the Cadillac Ranch, which was commissioned by Texas millionaire Stanley Marsh III. Ten Cadillacs, vintage 1948 to 1963, were buried finup in a field off Route 66 in Amarillo. The image of ten Cadillacs pointing upward against the sky is a comically subversive homage to the rise and fall of the tailfin as an icon of postwar American consumer excess. Footage of the burial of the cars is intercut with Cadillac commercials that promote a fetishized ideal, the ultimate American Dream. A pop spectacle that parodies consumerism with a tongueincheek nod to 1970 s site art, the Cadillac Ranch is an ironic celebration of the grotesque and wonderful tailfin as the ultimate expression of wasteful design in American culture.
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