A Magazine Is Born: The making of Little White Lies BLACK SWAN

We wanted to make a short film that captured some of the love, care and handcrafted passion that goes into the making of an issue of LWLies. We produce six issues each year, and for the two month period that we re working on a particular issue, we totally immerse ourselves in the movie and in the production process. While we obviously embrace digital in all forms, first and foremost we re makers of honest, tangible and finesmelling objects, and we hope that comes across in some way here. We filmed