Investigation: How Tik Toks Algorithm Figures Out Your Deepest Desires, WSJ
The Wall Street Journal created dozens of automated accounts that watched hundreds of thousands of videos to reveal how the social network knows you so well A Wall Street Journal investigation found that TikTok only needs one important piece of information to figure out what you want: the amount of time you linger over a piece of content. Every second you hesitate or rewatch, the app is tracking you. Photo illustration: Laura Kammermann, The Wall Street Journal Inside TikToks Highly Secretive Algorithm This WSJ video investigation reveals how the videocentric social network is so good at figuring out interests you never expressly tell it. More from the Wall Street Journal: Visit Visit the WSJ Video Center: On Facebook: On Twitter: On Snapchat: , WSJ, TikTok, Algorithm
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