Guerrilla Marketing Pay with a smile, Project Change

Euro RSCG Australia is changing its name to Havas Worldwide. But that s not the only thing that s about to change. The team started Project Change a series of actions to bring positive change in the world. The first thing the team noticed was how miserable people were commuting to work. After some research, they found that 97 of Australians are unhappy commuting. It s time to spread some change. The agency baked several hundred cookies and outfitting an old fold mustang and took to the streets at peak h