Games Going Global: Understanding Localization and its Benefit to Your Games

You have a great game and you want to see it become successful but where s your market While many developers assume they ll try to push it to North America first, many overlook the reality that the global game market is growing quickly, particularly outside North America and Europe. As major publishers are well aware, the localization of game titles accounts for at least 50 of the global game industry s total revenue With the help of seasoned localization experts, this panel will provide an introduction to game localization as a fundamental part of creating content for global gamers, as well as explore how localization can expand your game s reach and revenue, regardless if it s a small indie title or a large AAA project. Delivered at the IGDA Summit Casual Connect Seattle, July 2012.