SO TIRED RICK SHAFFER

When Rick Shaffer wanted a fast comeatyou video for So Tired he immediately enlisted the expertise of British artist, director, Peter McAdam, who previously took the reins on two of Shaffer s solo videos, and two for his band, The Reds. The So Tired visuals encapsulate the feeling of being overloaded by a modern world that continually bombards us with text, sound and images. McAdam, used his extraordinary software creation called, iCoda a sound interactive image blender to express the chaos of t