STAND UP Lets Act Together Against Street Harassment

LOréal Paris is a brand that stands for and with women. The iconic tagline, Because you are worth it, continues to be a universal rallying cry for generations of women to realize their selfworth and action it to accomplish their dreams. To take this mission even further LOréal Paris commissioned a study to ask women around the world what are the main detractors of their selfworth. The research found that the, 1 issue that women and girls face globally is harassment, namely street harassment, or harassment in public places. Street harassment is about more than sex it is about power and control over women. It robs women of their dignity, steals their sense of security and diminishes their selfworth. But, there is an opportunity to create meaningful impact as while 78 of women were harassed, only 25 say someone helped them. Yet, 79 of women wish someone had intervened. As a brand that empowers womens worth, LOréal Paris is asking us all to STAND UP against street harassment. LOréal Paris