Herb Alpert The Tijuana Brass Zorba The Greek

One of the most successful instrumental performers in pop history, trumpeter Herb Alpert was also one of the entertainment industry s shrewdest businessmen: A M, the label he cofounded with partner Jerry Moss, ranks among the most prosperous artistowned companies ever established. Born March 31, 1935, in Los Angeles, Alpert began playing the trumpet at the age of eight. After serving in the Army, he attempted to forge an acting career, but soon returned to music, recording under the name Dore Alpert for RCA. With Lou Adler, Alpert cowrote a number of Sam Cooke s most enduring hits, including Wonderful World and Only Under the name Dante the Evergreens, he and Adler also recorded a cover of the Hollywood Argyles Alley Oop; additionally, Alpert produced tracks for the surf duo Jan Dean. In 1962 he teamed with Moss to found A M Records, scoring a Top Ten hit with the single The Lonely From its humble