Kate Pierson B 52s for Alize Operation Red Head on KABC TV

Kate Pierson of the B52s as the spokesdiva for Alize Operation Red Head appearing on KABC TV. Alize Operation Red Head was a promo created by Cataldi PR to promote a new drink Alize Red Passion. We created a contest where 500 women won the opportunity to become red heads, with a new color created by Manic Panic (aka Tish and Snooky).