The Bicycle Cap by pe Seta for the New Museum

documentary about a very special series of bicycle caps made by Spanish brand peSeta for the New Museum of New York City. caps only available at the New Museum shop (235 bowery, nyc). springtime 2011, madrid. directed by Zipi produced by New Museum, peSeta and Leo Burnett cinematography by roberto san eugenio idea by Leo Burnett Iberia music: the longest day by Megafaun from the album Gather, Form and Fly. written by Megafaun, published by Strictly Confidential, Ed. de la Bas