Focus ft. Nina Hoffmann

Racing alongside life has many ups and downs. In this cinematic and short film written by Nina Hoffmann, she opens up about how she deals with it all. About Santa Cruz Bikes Santa Cruz Bicycles creates categoryleading downhill, cross country, and electric bikes, but the company is best known for models that combine the same pedalability and descending prowess the OG Tazmon brought to the table. We design, research, engineer, manufacture and assemble the very highest quality bikes. We do most of this ourselves in Santa Cruz, CA. Our bikes are so simply advanced that they perform at the highest level and are made to last many lifetimes of real world abuse. Get the full story: