Homemade Camaro ad Wins Chevrolet Super Bowl slot Official

Zach Borst, a 26yearold filmmaker from Long Island, N. Y., wrote, produced and assembled a oneminute ad about a graduate getting a Chevrolet Camaro as a gift for a Chevrolet competition. When you see it, you ll realize why Chevy picked it to air in the upcoming Super Bowl to an audience of 110 million people. Borst may be a homegrown filmmaker, but he s no neophyte he s been shooting video since he was seven, and has several quality commercials online. He d also won a previous Chevrolet competition at the Tribeca film festival; knowing what the client wants does usually help in advertising. For the Happy Grad ad, Borst used friends for actors, camera help and locations. Happy Grad filmed by Borst and company in four hours beat out 198 other video submissions and 400 scripts in the contest. To air, Chevy will spend at least 3. 5 million for 30 seconds of air time.