Making Welcome Home

Apples short film Welcome Home, directed by Spike Jonze and starring FKA twigs as a beleaguered city dweller whose drab apartment becomes a colorful, shapeshifting oasis thanks to her HomePod device, is easily one of 2018s most captivating ads so far. Now, we get a behindthescenes look at the film, which not only answers all of our questions about how it was madeit might just be the most engaging, comprehensive and flatout best BTS video weve seen for an advertisement.